IT@8 2019

CLOUDS, Maagpl. 5, 8005 Zürich
Friday, 1. November 2019


AdNovum cordially invites you to its exclusive breakfast event «IT@8». This year's IT@8 takes place again at CLOUDS in Zurich (November 1) and is dedicated to the topic of «Conversational User Interfaces».


The web browser interface - already a classic - is increasingly being supplemented by voice-based interfaces: on the one hand via keyboard input as chat, on the other hand via voice input. If the system reacts to user requests independently and intelligently, it is often referred to as a bot, ie chatbot or voicebot. Thanks to the use of data and especially in combination with self-learning elements, these systems are providing an ever better service.


We report on our initial experiences with these technologies and the added value they offer. In addition, we highlight different areas of tension, in particular the design aspects of this novel interface to the customer.


IT@8 addresses a current digital trend and gives decision makers the opportunity to discuss its implications with selected guest speakers from the field.


Take this opportunity and sign up today to learn how Conversational User Interfaces can drive your business forward.


Please note that all topic presentations will be presented in German.


07:30amEntry and opening of breakfast buffet
08:15amIntroduction, Peter Gassmann, CCO AdNovum
08:30am«Language as a gateway to intelligence» Robin Ribback, Head of Innovation Management and Business Development, SRG-SWISS TXT

The potential of Conversational User Interfaces goes far beyond simple speech control. The true value lies in understanding the intention of the human being and deriving intelligent actions and answers. From the point of view of an innovation manager at SWISS TXT, Robin Ribback will be presenting the keynote speech as a language service provider for TV stations.
09:15am«Conversational User Interfaces – how the journey continues» Thomas Zweifel, Head of IT Consulting, AdNovum

Using concrete examples, Thomas Zweifel demonstrates how you can use Conversational User Interfaces to improve customer interaction. He addresses the most pressing issues that need to be addressed in order to successfully integrate a chatbot or voicebot into your business model, your IT infrastructure and existing customer interaction. He also points out the conceptual pitfalls and dependencies. Last but not least, Thomas Zweifel tells you how to ensure that chatbots and voicebots fit seamlessly into your IT world in the long run, are easy to use, and is accepted by your customers.
10:00am Recommendations, discussion and networking
10:45am End of program

If you have any questions, please contact us by via e-mail at or by phone at +41 44 272 6111.


Robin Ribback

Head of Innovation Management and Business Development



Thomas Zweifel

Head of IT Consulting



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