PricePro Run with Simon-Kucher & Partners

Simon-Kucher & Partners is a global strategy consulting firm focusing on strategy, marketing, pricing, and sales.

«PricePro Run helps banks make better pricing decisions every day.»

Petra Knüsel, Partner and Global Head of Private Banking, Simon-Kucher & Partners

The project

A leading consulting firm, Simon-Kucher & Partners (SKP) supported their client, a large Swiss private bank, with the introduction of a software for professional pricing and discount management. PricePro Run, the new standard-setting, web-based solution, helps relationship managers in finding the right product and pricing conditions for every customer, thus optimizing revenues based on a systematic approach.

  • The goal: To leverage revenue potential with a consistent pricing and discount procedure, to increase operational efficiency by process automation, and to ensure proper documentation of a stringent approval process for consistent management reporting as well as to meet regulatory requirements.
  • The process: Adnovum developed the PricePro Run software from scratch. For a close cooperation with SKP and their client, it established a collaboration platform including Jira, Confluence and an integration environment. Clearly defined deliverables were provided in an agile manner. 
  • The result: PricePro Run enables display of customer information (including KPIs, such as turnover and AuM, on book, customer and portfolio level), simulation on portfolio level (i.e. standard/current/new pricing scenarios), automated approval workflow, and implementation automation (integration with core banking system).

Technologies used:

  • Angular Frontend
  • SpringBoot
  • Backend based on Microservices
  • docker-compose
  • Typescript
  • Bootstrap
  • Npm
  • Openapi
  • Flyway
  • Keycloak
  • LDAP Integration
  • MS SQL Server
  • nginx

The benefits

Benefits for SKP and their clients:

  • Creation and maintenance of transparency regarding the special conditions granted, taking into account complex customer relationships
  • Optimization of revenues with the existing customer book
  • Definition of fair prices in relation to the service provided
  • Replacement of departmental solutions (e.g. Excel sheets)
  • Simulation of new price and margin models per customer relationship
  • Transparent approval processes when granting special conditions


‹‹Together with Adnovum, we have developed PricePro Run, a state-of-the-art software that solves all of today's problems related to pricing and discount management.››
Andreas von der Gathen, CEO, Simon-Kucher & Partners

The client

Simon-Kucher & Partners is a global strategy consulting firm with over 1,400 employees in 26 countries. Founded in 1985, the firm focuses on strategy, marketing, pricing, and sales with a total revenue of 362 million euros in 2020. Among their main industries are Private Banking and Asset Management. 


Adnovum and SKP have been partnering with each other since 2019, generating together sustainable added value for their customers. 

Contact us – we are pleased to help!

Should you have questions or wish to talk to an experienced advisor, contact us – we will be pleased to help.

Kornel Wassmer, Managing Director Banking

Kornel Wassmer Managing Director Banking

Carsten Els Key Account Manager